AI for Women🤵‍♀️ 💻 in Beauty Tech💄Maternal Care🤰Femtech 🏥

EDITOR’S NOTE

Dear Reader, according to a 2023 report, nearly 80% of women’s jobs are at risk from generative AI. Recent research suggests that women are one of the most vulnerable users in the AI-driven environment. One of the primary reasons for this digital divide is because of over-representation of men in designing AI technologies. Industry leaders have opined that more women are needed for the inclusive development of technology. Against this backdrop, in today’s newsletter, we will explore AI innovations that are specifically designed for women.

In Today’s Newsletter:

• Sugar Cosmetics AI Try-On for Inclusive, Effortless Beauty 

• Garbhini-GA2: AI's Leap Towards Safer Births in India

• Femtech Frontrunners: AI Empowers Women's Health, Period!

• Other AI Developments in Women’s Health & Safety

• Latest AI news from around the world

TOP NEWS
AI Mirror On the Wall: Sugar, Orbo Reimagine Beauty

Sugar Cosmetics uses AI-based virtual try-on technology, which allows customers to experiment with hair color, makeup, and more. The face-tracker algorithm detects facial features to apply AR cosmetics filters in real-time, offering a realistic preview of makeup on customers. This also prompted Co-founder & CEO Vineeta Singh to invest in the AI-based beauty tech startup, Orbo AI.

Why is it relevant?
Virtual try-on technology enhances beauty shopping with hygienic, efficient trials, improving sales and promoting inclusivity by offering diverse skin tone matches and AI-driven shade matching for all consumers. Read More

TOP NEWS
AI Midwife 'Garbhini' Aims to Save Lives

IIT Madras and THSTI develop India-specific AI 'Garbhini-GA2' to accurately estimate fetal age in late pregnancy trimesters.

Why is it relevant?
According to a UN report, India is one of 10 countries that account for 60% of global maternal deaths, stillbirths, and newborn deaths. 'Garbhini-GA2' marks a significant leap in prenatal care for the Indian population, promising enhanced obstetric care and a reduction in maternal and infant mortality rates. Read More

AI INNOVATION
AI in FemTech: Cancer Detection to Period Apps

The global femtech's market size ranges from $500 million to $1 billion¹, with $2.5 billion funding in 2021¹, and is expected to surpass $100 billion by 2030². Despite only 3% of digital health funding¹, the sector's rapid growth and de-stigmatization of women’s health issues signal a booming market.

Key Pioneers of AI-Based FemTech Innovations:

• AiNDRA: CervAstra by AiNDRA is a quick, affordable AI-based cervical cancer screening system, enabling walk-ins, immediate screening, and reporting at primary health centers.

• Midday by Lisa Health combines a wearable, AI symptom tracker, and hormone therapy tool for managing menopause, offering personalized insights and resources for every stage, used by both doctors and users.

• Niramai's Thermalytix™, an AI-driven, affordable diagnostic tool for early breast cancer detection, is non-invasive, low-cost, and portable, enabling widespread use without expert operation.

• Sakhi by Socialboat offers a personalized AI chatbot for menstrual health queries, diet, and workout plans, integrating GPT-4 with user data for tailored health and fitness guidance.

• CHARLI, an AI app by Endometriosis Australia, accelerates endometriosis diagnosis through cycle tracking, telehealth links, and lifestyle tips, enhancing care access for women, especially in regional areas.

To succeed, femtech companies must focus on cost-efficiency, tailor their services to individual needs, and increase their use of AI, which is currently at a low 6% mainly in diagnostics and analytics². This underlines the significant room for innovative approaches in leveraging AI to meet diverse consumer needs in the femtech sector.

MORE NEWS ON AI IN FEMTECH

Google Research leverages AI to revolutionize women's health, improving emergency care, making maternal ultrasounds accessible, and enhancing breast cancer detection through global partnerships and innovative studies. Read More

Femtech has started to see new applications, especially in women’s safety including Indian innovations like Shakti Wearables' defensive device for women’s safety, delivering a non-lethal shock to attackers, and sending live locations to emergency contacts. Read More

LATEST NEWS IN AI

Google Cloud Next 2024 showcases AI advancements like Gemini, Google Vids, and Vertex AI Agent Builder, for enterprise users, offering tools like AI-powered video creation, code assistance, and conversational agent building. Read More

eBay launches an iOS feature "Shop the Look" using AI to suggest fashion combinations based on user history, enhancing personalization and sales potential. Read More

Google Workspace introduces voice prompting in Gmail and tabs in Docs, enhancing productivity for paying subscribers with AI-driven features Read More