AI Hits Social Media to: Create Marketing Strategies 🎯 Win Beauty Paegants 👸 New Launch 🚀 AI Jobs in India 💼

EDITOR’S NOTE

Dear Reader, as a marketer I have always faced the million-dollar question: Why don’t you use AI? Why do you need another resource? 

I, along with 73% of respondents of “State of AI Marketing in India“ believe that while AI will significantly enhance marketing capabilities; it won't replace human creativity and expertise.

AI in social media market was valued at $992.7 million in 2021 and is projected to reach $12 billion by 2031, growing at a CAGR of 28.7% from 2022 to 2031.

So like it or not, AI is the future and as marketers, we should work more toward an AI-inclusive marketing strategy to anticipate buyers’ next move, design effective sales and marketing motions, and understand how people buy things.

Today, we will explore the impact of AI on social media marketing.

In Today’s Newsletter:

• AI Social Media Influencer Aitana Triples Earnings in 6 Months

• Meta AI Agent Claims to Have a Child in a NYC Public School

• AI Hits Social Media: Create Strategies, Even Win Beauty Pageants!

• AI Tools That Will Help You Market Better

• Latest AI Job Opportunities in India

• Latest AI News from Around the World

TOP NEWS
Aitana, Spain's AI-Powered Digital Influencer

Spain's first AI model, Aitana, has tripled her earnings in six months, becoming a major influence in digital branding and transforming the industry.

Why is it relevant?
The digital muse was created by The Clueless agency when Rubén Cruz, the agency's founder, was frustrated with the unpredictability of human models and influencers. Aitana represents a shift towards virtual influencers who offer reliability and customizable appeal, changing traditional marketing and reflecting evolving consumer interactions with technology. Read More

TOP NEWS
Meta's AI Agents: Social Butterflies or Digital Ditzes?

Meta Platforms introduced new AI systems, aiming to create the most intelligent AI assistant, enhancing its functionality in Facebook, Instagram, and WhatsApp. However, it struggles to understand social cues, leading to awkward interactions and raising concerns about its usefulness.

Why is it relevant?
While companies race to develop the "smartest" AI, Meta's experience shows the challenges of unreliable AI assistants that can confuse users, spread misinformation, and require careful development to ensure responsible use. Read More

NANOBITS RESEARCH
AI Hits Social Media: Friend or Foe?

The 2023 Sprout Social Index reveals that 81% of marketers find AI positively impacts their work, enhancing creativity, productivity, and audience engagement, with 78% reaping the benefits of AI in creative areas like content ideation, and another 73% reporting a positive impact on productivity.

In this segment, we explore how AI impacts social media marketing

1. A Delhi-based full-stack marketing agency, Pulp Strategy, launched Yukti, an AI "humanoid strategist". Yukti analyzes the agency’s customer interactions to give businesses the data they need to win, personalizing experiences and fostering customer loyalty. Read More

2. Estée Lauder has been working with social media management company Dash Hudson to use Vision AI, a tool to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings. Read More

3. Bhashini is a government AI tool for real-time translation between Indian languages, aiming to bridge the digital divide and empower citizens through inclusive access to the internet. Read More

4. Belgian AI app, Rili, lets users create digital twins for global social interactions, aiming to break language barriers, build meaningful connections, and create a new kind of social media experience. Read More

5. The world’s first AI beauty pageant has been announced where artificial models and influencers generated through the technology will compete for a prize money of $20,000. Read More

A Gartner survey shows half of consumers will quit social media by 2025 due to concerns about misinformation, toxic users, bots, and the future use of AI. 70% of people believe social media has gotten worse and fear AI will make it even worse.

What happens when LLMs are trained on social media?
AI's integration with social media is deepening, highlighted by Reddit's agreement with Google to use its content for AI training. Social media data is cheap and plentiful for training AI, but there are concerns about AI copying the negativity and misinformation it finds on these platforms. Read More

Impact on Content Creators
AI is reshaping content creation, becoming a collaborator, not a replacement.

• For instance, virtual influencer Noonoouri collaborated with Kim Kardashian to promote KKW Beauty, in 2018.

• AI automates routine tasks like research and editing, boosting creativity and allowing creators more time for strategy.

• However, it faces ethical challenges including bias, content integrity, and competition from virtual influencers.

NANOBITS TOOLS

We asked Indian marketers to dish on the AI tools transforming their campaigns. Here's what they said:

• Synthesia.io lets you create studio-quality AI videos with realistic talking avatars in minutes. No filming required!

• Inflection.io is a B2B marketing automation platform that allows businesses to send personalized messages based on user engagement data for quicker onboarding and better product adoption.

• Originality.AI claims to be the most accurate AI checker for plagiarism, fact-checks and detects AI content.

• Dubdub.ai is an online tool that automatically translates videos into multiple languages with human-sounding voiceovers.

• Phrasee uses AI and natural language processing to craft and optimize on-brand social media messages, enhancing ad performance.

• [Editor’s Pick] TextFX is a collection of 10 AI tools from Google that use Google's PaLM 2 to help expand the writing process.

AI JOB OPPORTUNITIES

• Accenture - AI/ML Engineer

• IBM - Data Scientist/Gen AI

• Wipro - Gen AI Consultant

• Sambanova Systems - Technical Program Manager, ML

Click here to browse more AI jobs in India

LATEST NEWS IN AI

Meta's Horizon OS, powering Quest headsets, now available to third-party device makers like Lenovo and Xbox, signaling increased competition in VR/AR

Japan emerges as a tech investment hotspot, with major companies like OpenAI, Microsoft, Google, Oracle, and Amazon increasing their presence, attracting Indian tech talent 

Former Meta executive Jason Taylor joins Microsoft's AI supercomputing team as corporate vice president and deputy CTO to advance AI systems

India draws on its census experience to collect diverse data for training AI models, aiming to address linguistic diversity challenges

Amazon is ending its drone delivery operations in Lockeford, California, aiming to expand to Arizona later in the year, facing delays since 2013